"It's the consumer who is asking for and driving the demand for organics."
John Ortiz discusses how his viewpoint on organic production has changed in the past five years.
One of the biggest things I have seen for why people are starting to get into this is that it is the consumer who is asking for and driving the demand for organics. I don't remember the statistics but it is crazy how much we import organic products just for the fact that we don't have enough acres.
With consumers wanting more organics that is driving up the market. But also, with commodity prices the way they are, growers are thinking outside the box. They are starting to look for alternative markets and revenue streams. Organic is one of the ways they can do that.
For instance, corn prices are $3.60 right now. You can contract new-crop organic corn for $10.25. If we just say normal corn is $3.25, that's a $7.00 premium you are getting for raising organic.